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The Business of Entertainment: From Concept to Production and Beyond

Fri, Nov 6, 2015, 3:00 pm
Music Center Recital Hall

A panel of industry executives reveals how a film, television, or web series comes to life.
Free and Open to the Public

How does a film or television program go from concept to production? It starts with an idea, but there are countless unseen deals that go into making it happen. In partnership with the Arts Division, several executives in the entertainment business, including UC Santa Cruz alumni, will share their knowledge with our students and members of the community in a lively panel discussion.

The "Business of Entertainment" will cover the hidden aspects of ‘making the deal’:
- content creation
- what convinces a network executive to acquire a project 
- legal aspects of protecting directors, on-air and creative talent
- the challenges and pitfalls of physical production and distribution

The panelists’ credits include CosmosStar Trek (television series and films), Exotic Marigold HotelNoSnitchRole ModelsRush Hour 2Rush Hour 3Red DragonLove & Basketball, Enemy of the StateVolcano, and Love Affair.

Panelists also represent actors on television shows such as EmpireThe Walking Dead,Orange Is The New BlackScandalGrey’s AnatomyThe Good WifeMarvel’s Agents of S.H.I.E.L.D., The Tonight Show Starring Jimmy FallonAmerican IdolCSIHouse of Cards, Black-ish, New Girl, Veep, Hawaii 5-0, and American Horror Story.

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Brannon Braga (UCSC Alumnus)
Producer, director and screenwriter (Star Trek: The Next Generation, Cosmos: A Spacetime Odyssey, Salem)

Andrew Davis
President of Production Administration, Columbia Pictures/SONY Pictures Entertainment
Producer and Executive Producer (In Time, Your Highness, Role Models, Rush Hour 3, Love & Basketball, Enemy of the State)

David Korduner (UCSC Class of 1985, UCSC Trustee)
Associate National Executive Director/Senior General Counsel for the Directors’ Guild of America
Directors Guild of America (DGA)

Steve Lafferty
Partner and Managing Director, CAA (Creative Artists Agency)
Agent, packager, content buyer. CAA clients include Empire, The Walking Dead, andOrange is the New Black.

Jon Moonves
Senior partner at one of the nation’s premier entertainment law firms, Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano. Clients include actors Ray Romano and Lewis Black, as well as the creator/showrunners of The Good Wife and Desperate Housewives/Devious Maids.

Jennie Morris (UCSC Class of 1993)
Executive Vice President Acquisitions, Acquisitions, Research and Network Operations, PIVOT TV (Participant Media)
Former Vice President of Marketing at AMC/Sundance Channel Global

Presented by:
UC Santa Cruz Arts Division
The Supporters of the Arts Dean’s Fund for Excellence
Film and Digital Media Department
Plantronics, Inc.
US Bank

Free and open to the public.
Parking $4.
Doors open at 2:30.